Kathmandu:Foreign Minister Shisir Khanal has emphasized the need to recognize and enhance the value of Nepal’s national assets, during an event themed ‘Brand Nepal National Assets, Global Narratives and Strategic Opportunities’ held in the federal capital.
According to National News Agency Nepal, Minister Khanal highlighted the cultural and economic potential of Nepal’s handwoven textiles, indigenous agricultural practices, traditional medicinal knowledge, regional cuisines, and artistic expressions. He stressed the importance of intellectual-property protection, geographical indications, certification mechanisms, and quality standards to strengthen their international recognition and competitiveness.
Minister Khanal advocated for ensuring ownership rights for producers and communities, along with a fair share of the value their products create. He emphasized the need for a broader national narrative through public diplomacy to enhance Nepal’s international visibility. Highlighting Nepal’s creative industries, digital talent, and cultural traditions, he noted that public diplomacy can communicate these strengths to global societies and institutions.
He also mentioned the Foreign Ministry’s initiatives in cultural exchanges, academic partnerships, diaspora engagement, and strategic communication, including the Sagarmatha Sambaad, which demonstrates Nepal’s role in global conversations. Minister Khanal pointed out that Nepal’s geography, ecological diversity, human capital, and diplomatic relationships offer significant prospects for economic advancement.
In his address, he celebrated the intricate craftsmanship of the Kathmandu Valley, Tharu artistic practices, and literary expressions of Maithili, Bhojpuri, and Awadhi-speaking communities. Minister Khanal pledged to rebrand Nepal’s global image, emphasizing its heritage and contemporary achievements. The event also saw the dissemination of a project report on ‘Brand Nepal National Assets, Global Narratives and Strategic Opportunities’ prepared by the Institute of Foreign Affairs.